- 积分
- 29
- 回帖
- 0
- 精华
- 注册时间
- 2008-4-8
- 最后登录
- 1970-1-1
|
Online Communities Go Corporate
When most people think of virtual worlds, they usually think of caffeine-fueled Internet addicts spending countless hours in front of their computer monitors, interacting with other equally sleep-deprived online friends. Witness the rising popularity of massive online multiplayer games and environments, such as EverQuest, Second Life, World of Warcraft, and others.
But, virtual worlds are going corporate as many enterprises realize they can leverage them to take their businesses in new directions.
What Is A Virtual World?
In an essay titled “Second Life: Virtual Worlds and the Enterprise,” independent consultant Susan Kish defines three types of online virtual worlds: MMORPG (massive multiplayer online role-playing games), metaverses, and MMOLEs (massively multilearner online learning environments). In Kish’s view, MMORPGs are more focused on gaming and include titles such as EverQuest and World of Warcraft. Metaverses, on the other hand, are more socially driven; the most recognized example of a metaverse is Linden Lab’s Second Life.
Most CEOs don’t relish the thought of rank-and-file employees whiling away their working hours wandering around virtual landscapes. But, the fact is the use of virtual worlds can deliver value to a business.
-----------------------
wow gold buy wow gold cheap wow gold WoW Power Leveling |
|